Our Brand

NOELANI is tastefully created designer jewellery and exclusive, extremely glamorous, elegant watches. The collection has huge appeal thanks to its fashionable design, excellent quality and its very own signature style. The special feel for the latest fashion trends make all the difference with these unique jewellery and watch creations.

Many names have their own story: the name NOELANI comes from the Hawaiian language and means “heavenly beauty”. And this aspiration is there in the entire collections thanks to its distinctive style and the desire to be the first choice for women with a love of jewellery.

The jewellery and watch collection matches with designs that go together and can be easily complemented. The pieces are perfect for festive occasions, and also suited for business or leisurewear attire. The collections change twice a year in line with the big prêt-a-porter shows in Paris, Milan and New York.

Seasonal items complement the collection with flowers or starfish in spring/summer and snowflakes in autumn/winter. Inspiration continues to be provided with limited edition specials for all kinds of occasions such as Saint Valentine’s Day or the Christmas season.


Jewellery from NOELANI are extremely well-crafted and comprise a brass core with a multi-layered rhodium finish. This coating not only gives the NOELANI jewellery pieces an elegant, high-quality look, but also protects them from becoming tarnished over time, allowing them to maintain their beautiful shine. For a special gleam, some pieces are finished with rose or yellow-gold plating.

Crystals from Swarovski®

As an official licensed partner of Swarovski®, we use high-quality Swarovski® crystals in many of our pieces. They carry the ingredient brand logo: “Crystals from Swarovski®” to guarantee their authenticity.